Wednesday, 27 May 2009

The Star Online Wednesday May 27, 2009

Study confirms mothers-in-law are the chief cause of divorces

By YENG AI CHUN

KUALA LUMPUR: Every married person knows it, but a local study has confirmed it – mothers-in-law are the chief cause of divorces, especially in the Indian community.

Data in the Malaysia Community and Family Study 2004 by the National Population and Family Development Board (LPPKN) revealed that “meddlesome in-laws” is the number one reason why Indian couples get divorced.

It is also among the top three factors for divorce among the Malays and Chinese. The other two factors are incompatibility (42.3%) and infidelity (12%).

“Interference by in-laws is the main reason for Indians to divorce. It is the top-ranked reason at 30%,” said LPPKN director-general Datuk Aminah Abdul Rahman when presenting a paper on Malaysia’s family profile and its effects at Institut Kefahaman Islam Malaysia yesterday.

Infidelity is the marriage breaker among the Malays and Indians but it is tolerated among the Chinese.

“Among Malays, the second most common reason is infidelity and refusal to put up with polygamy,” she said.

“Among the Indians, infidelity is the second highest ranked reason for divorce at 25%,” she said.

However, the Chinese considered infidelity as the least crucial reason for a divorce.

Cheating was at the bottom along with health and gambling addiction at 4.2%.

Surprisingly, abuse is not a reason for divorce among the Malays and Chinese, but is a reason among Indians at 5%.

“Another overall reason which ranked high among the three races at 11.5% is ‘not being responsible’,” she said.

Although it is common perception that the family institution is quite fragile and divorces are rampant, data shows otherwise - only 0.7% of the population was divorced in 2000.

The data shows that divorce is more likely to happen to those under 25 and above 40.

Meanwhile, Women, Family and Community Development Minister Datuk Seri Shahrizat Abdul Jalil said that more Malaysian women were choosing to marry later in life and it could cause a reduction in fertility rate and an ageing society.

“The National Family Policy and its action plan will address this issue of late marriages,” she said.

The policy would be presented to the Cabinet soon.

Thursday, 14 May 2009

The Malaysian Insider Thursday May 14 2009

May 13, 1969: View from a food court 40 years later

By Lee Wei Lian
KUALA LUMPUR, May 13 — "May 13? What is that?" That was not the answer I was expecting when I first approached a table of Chinese students from a top private college having supper to ask them what they thought of the race riots, often touted by politicians as a black mark on race relations, that happened 40 years ago.
And the student I asked, Alvin from Kuala Lumpur, had never even heard of it.
I had come to Asia Cafe in SS15 in Subang Jaya a couple of nights ahead of the 40th anniversary of May 13, 1969. The food court is a magnet for students and young adults who gather underneath a huge willowy angsana tree to indulge in the modern Malaysian ritual of watching European football on giant projection screens while sipping drinks with friends and supping on sizzling seafood.
I was on a mission to hear what members of the generation born two decades after the riots had to say about it.
As it turns out, not many find the May 13 riots relevant as they feel they occurred at a time too distant in the past and were of no consequence to their lives. However, everyone had a lot to say about the secondary topic which is the state of race relations today.
The first table that agreed to talk consisted of three twentysomething Malay friends; two students and one batik designer. All three, their responses delivered in a mix of English and Malay, had an inkling that it was some sort of "scary" fight between races and all agreed it would not happen again. "Dah OK, semua boleh terima, sepadu (It's all OKI now, we can accept each other and are united)," said Ariff, 23, a student.
But surely everything was not hunky dory? What about all that segregation between the races which begins by them going to different school systems? Even the tables at Asia Cafe were filled according to race.
"Remaja OK, pemikiran lain dari orang tua. Kita pandang depan dan pemikiran kita positive (Youth think differently from the older generation. We look forward and think positively)," said Wan, 25, the batik designer.
"Mungkin sekolah Cina, keluarga yang paksa. Anak tak nak (as for Chinese schools, maybe the parents forced them to go but the kids don't want to)," he adds.
What an interesting way of looking at it, I thought.
With such relentlessly positive and upbeat sentiments, I left the table satisfied that this group was optimistic about ethnic harmony in Malaysia.
The second table which agreed to talk consisted of a large group of twentysomething Malay students and working adults. Sharply dressed, hair fashionably highlighted and fluent in English, this group had far more diverse views than the first.
But first, an argument broke out over whether Indians were involved in the May 13 incident or was it just Malays and Chinese killing each other?
Once the argument fizzled out, Papa, 23, an event manager from Shah Alam, said that as far as he was concerned, May 13 was in the past and should stay there.
"I don't care what happened last time," he exclaimed.
"I care about what will happen in the future. I don't see any problem here," he said gesturing at the diverse crowd at Asia Cafe. "I think racial problems are all political propaganda. It is better for us to be together. Race is not an issue. I hope the politicians will please unite. Please write that."
Ika, a girl with an intense gaze, disclosed that her mother's family is from the epicentre of the race riots — Kampung Baru in Kuala Lumpur.
"My grandmother told me how she and my grandfather used to hide Chinese to stop them from being killed by other Malays," she said.
"It is a peaceful country right now but if you go deeper, there is still a thin line between the races. It's all about mentality. I can like some Chinese, I can hate some Chinese. People today are smarter and more flexible. But we cannot take this comfortable environment today for granted and we must learn from May 13 so it is not repeated."
Lin, a petite 24-year-old from Seremban, works in a Chinese company and observes that while there are no racial problems, the main issue is that Malaysians tend to cling to members of their own race.
So how does she feel working in a Chinese company?
"I didn't want to work in an all-Malay company and it has been good because they really push us and they always think about how to make money," she replied with a soft smile.
But does she feel discriminated against as a Malay?
"A little bit in terms of salaries and benefits," she says shyly.
When I apologise, several in the group wave it off with loud protests. "Maybe Chinese working in Malay companies will face the same thing," Lin adds graciously.
CC, 24, who works with a consulting company, says that it is no use fighting over something that happened 40 years ago and that people should choose to make friends with all races.
"I have this Chinese friend who has many Malay friends," she says. "We should learn from the Black Eyed Peas and Bob Marley and promote love and peace."
Ika thinks the country is starved of heroes that can unite all Malaysians. "We need someone like (Mahatma) Gandhi. We lack such heroes in Malaysia."
The talk then veered off tangent to Prime Minister Datuk Seri Najib Razak and other politicians.
Just then, Alfie, a Malay friend of Papa's, swaggers by, sporting a huge afro.
Papa hails Alfie in slightly accented Tamil.
You speak Tamil?
"A little bit," said Papa. "A friend taught me. Do you know what I said?"
I shake my head regretfully. I also take Alfie's appearance as my cue to move on.
It is now past midnight and my last table is the group of 19-year-old Chinese college kids having a late supper.
"May 13? What is that?" said Alvin. "I have never heard of it."
His friend Dave, however, had heard of it and moved closer in order to share his views.
"May 13 was a racial issue," he replied when asked his understanding of it.
Was he worried it might happen again?
"Yeah, I am worried. But I am getting used to it."
But did what happen in 1969 affect your life today?
"I don't think it affects my life today."
And how does he see race relations today?
"I feel we (Chinese) are treated like immigrants. Some race relationships are good and some are not. I think racial problems will never end."
At that point, a third student, Kelvin, jumped in.
"We have learned the lesson from May 13, 1969. Our government then gave benefits to the Malays so that they felt appreciated and we could avoid the Malays killing the Chinese. Everyone likes to be treated specially. Our government is now organising many activities to bring the different races together."
At this point Dave is shaking is head in disagreement with arms folded. "I don't think so. I don't think the government is doing enough," he said.
And how are race relations at their college?
"The different races will mix for projects but eat separately," says Dave. "Sometimes, it can't be helped due to halal issues with food. But during projects, racial unity is there. But I feel the government is doing something only after they lost five states in last year's general election."
Kelvin responds by leaping to the government's defence. "We can't do things overnight. We are still a developing country."
By this time, Alvin can no longer keep quiet and decides to cut in. "How long do you want? 20 years? 30 years? Until you die? Japan can build a bullet train in less than a year. Here to build a less advanced train line takes so much longer."
"But a lot of talented Malaysians left to work in Singapore. They are materialistic," argued Kelvin.
"It is not materialistic. It is realistic," retorts Alvin. "No money, no honey."
He then returns to the issue of race relations. "As long as you have people of different races, you will have racial problems — unless everyone is educated."
When it is pointed out that some politicians who make racially tinged remarks are educated, Alvin shrugs.
I then conclude our conversation by soliciting their feelings about the future, which turn out to be mixed.
At this point, a fourth friend, JT, decides to join in.
"I can't see the future for Malaysia," he says. "It's unlike Japan where you can definitely see it is rising. But Malaysia, who knows? I can't tell its future."
I thank the boys and get up to leave.
It is almost 1 in the morning but in true Malaysian fashion, Asia Cafe is only just coming alive. The tables are laden with drinks and food ranging from satay to burgers to char koay teow. The latest song from pop megastar Beyonce fails to to drown out that strange but familiar sound — excited chatter in a multitude of languages spoken by Malaysian of different colours.

Tuesday, 12 May 2009

The Malaysian Insider Tuesday May 12 2009

AirAsia's forward-thinking marketing strategies key to success

MAY 12 - It sponsors reality game show The Amazing Race Asia and F1 team AT&T Williams, recruits pilots through a blogging contest and stays in touch with customers via Facebook, Twitter and blog accounts.

AirAsia's quirky means of promotion has certainly helped make the airline a household name. Yet, barely eight years ago when it began operations, AirAsia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included - preventing it from taking off.

Today, the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes, with 480 flights to more than 65 destinations daily.

Group CEO Tony Fernandes has been instrumental in building the AirAsia brand. Known for its strong marketing and branding culture, AirAsia was recognised as one of Malaysia's 30 Most Valuable Brands in 2008, and also made it to US-based business magazine Fast Company's top 50 list of most innovative companies in the world last year.

THE BOLD AND THE CREATIVE

Explaining the reason behind AirAsia's strong marketing culture, Kathleen Tan, its regional head of commercial, said: "Marketing reflects brand attitude and personality. We're bold, inspired and we encourage out-of-the-box thinking. We do things differently and do not submit to mediocrity."

She revealed that AirAsia's creative marketing input comes not only from its marketing team, but from staff, including pilots, engineers and ground crew.

She said: "When somebody comes up with a pioneering idea, we don't shoot it down and say: 'Oh, that's unconventional.' Instead, we play with the idea and find the best way to employ it to advance our brand or introduce new products and services."

CONQUERING THE WORLD

In 2007, the new low-cost, long-haul affiliate of AirAsia was launched. Called AirAsia X, the first flight was from Kuala Lumpur to Gold Coast, Australia. In March this year, AirAsia X made its first flight to London, with the one-way fare as low as US$218 (RM784.4) .

Flights to Langkawi and Penang were announced recently, while plans are underway to fly to Taiwan.

To promote its brand and services to these locales, one marketing strategy AirAsia uses is brand association.

Tie-ups with some of the biggest global organisations - such as Manchester United Football Club - allow AirAsia to be associated with other brands "which add personality and ups the airline's cool factor", according to Ms Tan.

She added: "We're building our brand into the international market and brand association with the best global names help us. Such a branding strategy will instill trust and confidence in AirAsia as a leading player in the industry."


BUILDING A BRAND TAKES YOU A LONG WAY


Last September, after Mr Fernandes attended three business conferences, he wrote on his blog: "The value of a brand is hard to quantify and investment in a brand is always hard to justify, but the last few weeks showed me how important it is and how our investment over the last six years has paid off handsomely."

He explained that after attending these conferences, he realised that AirAsia has since become synonymous with low cost travel.

"When we need to make new contacts, look for finances and build new relationships, it's much easier because everyone knows AirAsia. So, the extra revenue, time and cost savings can arise by promoting your brand," he wrote.

And that is why AirAsia has no plans to cut its marketing budget despite the downturn. On the contrary, Ms Tan says AirAsia sees the recession "as an opportunity for us to pull ahead of other airlines".

As Mr Fernandes said in the same blog post: "Don't worry about (the) economic slowdown. The best time to build a brand is when everyone else is cutting (their marketing budgets)." - Today